5. How I lost 100,000USD and why I would do it again [Serena De Maio]


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Click here for moreSession informationor for Support, please check out ourFAQ’sSerena De Maio Entrepreneur, Author. Commercial & Marketing Leader at Procter & Gamble talks about losing $100,000, the 5 lessons she learned and why she would do it again.

  1. Get the model right
  2. Don’t launch before qualifying through an MVP
  3. Know your category/segments
  4. Plan for slow growth
  5. Develop a healthy pessimism

“Learn from the mistakes of others. You can’t live long enough to make them all yourself” – Eleanor Roosevelt


“Always look for shortcuts, you don’t have to make all the mistakes they’ve made. You can ride on the coat tails of all the testing and measuring they’ve done.”– @mattyd

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