5. How I lost 100,000USD and why I would do it again [Serena De Maio]


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Click here for moreSession informationor for Support, please check out ourFAQ’sSerena De Maio Entrepreneur, Author. Commercial & Marketing Leader at Procter & Gamble talks about losing $100,000, the 5 lessons she learned and why she would do it again.

  1. Get the model right
  2. Don’t launch before qualifying through an MVP
  3. Know your category/segments
  4. Plan for slow growth
  5. Develop a healthy pessimism

“Learn from the mistakes of others. You can’t live long enough to make them all yourself” – Eleanor Roosevelt

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“Always look for shortcuts, you don’t have to make all the mistakes they’ve made. You can ride on the coat tails of all the testing and measuring they’ve done.”– @mattyd


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