Activity 2: Benefits not Features

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Click here for moreSession informationor for Support, please check out ourFAQ’s.Focus session: recap on your key tools and resources so far, but let’s do another “growth-hack” and really sharpen your focus using the FAB method.

  • FEATURES (e.g. a frying pan that is non-stick)
  • ADVANTAGE (e.g. use less fats and oils for cooking)
  • BENEFITS (e.g. tastier, healthier food with less washing-up)

Focus on your Unique Value Proposition, part 3 of your Lean Canvas and apply the FAB for deeper focus. Also make sure your Gaddie Pitch and Avatar are also focused on benefits.

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